B2B SEO Case Study
From Zero to 62,100 Impressions across 383 Keywords
We strengthened LAI's B2B SEO strategy by rebuilding site architecture, expanding high-intent service content & targeting niche keywords. Within months, LAI's site increased impressions by 550%, reaching page 1 & 2 of Google for multiple keywords.
The SEO Project: Initial Rebuild
KEY METRIC
+550%
increase in search impressions
in just a few months
From near-zero baseline to 62,100 total search appearances over 16 months.
THE EARLY WIN
5+
keywords reached Page 1 & 2 of Google
in just a few months
Started from unranked.
Page 1 = where B2B buyers actually buy.
REACH
383
different searches now bringing LAI into view
across 50 indexed pages
Every search query is a different B2B buyer looking for LAI's services.
QUALITY
3x
higher engagement from search visitors
vs. site-wide average
Search visitors stay 57 seconds & convert at 4x the site-wide rate.
About the Client
Silicon Valley-based LAI Technical Translation Solutions provides high-quality technical translation, combining smart / AI tools with subject matter experts. Services include technical developer tools & documentation (such as SDK specs and webinars/tutorials), as well as subtitle localization.
The SEO Challenge
Branding Gaps
The existing website did not fully communicate additional industries supported by LAI.
Keyword Gaps
The website didn't have an initial SEO pass and was missing out on high intent keywords.
Website Architecture
The initial website architecture supported only a few industries. LAI wanted to add additional industries & services. This required a significant website restructure.
Objectives
Rebrand
To rebrand from a primarily developer & publisher-focused boutique company focused on one vertical -> focus on multiple verticals & industries, while also supporting the emerging field of AI.
Keyword Strategy
To develop a keyword strategy that supports LAI's main objectives - increasing high-value traffic while quickly boosting impressions & conversions.
Website Architecture
To build website architecture to support LAI's keyword strategy through pillar pages, cluster pages, landing pages and calls-to-actions (CTA's), establishing LAI as a domain authority.
Google Ads / PPC
To launch a Google Ad campaign that increased impressions and conversions.
Rebrand
The Challenge: At the start of this project, we were given a bare-bones website structure and a few verticals & industries to target.
The Analysis: We assessed the competition in each area and analyzed the language they used to describe their services to appeal to prospective clients.
The Strategy: We positioned LAI to stand out from competitors by incorporating the company's unique selling points throughout the on-page, off-page and local SEO strategies.
The Result: By focusing on backlinks with high authority in strategic verticals first, we improved LAI's keywords from no-ranking to the first pages of Google in just a few months.
Keyword Strategy & Competitive Analysis
The Keyword Strategy: We strategically developed a mix of medium and low competition to implement long-term & short-term strategies.
Our Competitive Analysis: Competitive analysis was a key part of our strategy - determining what worked and what didn't on competitor websites across website structure and design, positioning of key services, CTA's and keyword traffic.
Our Services
We support businesses of all sizes, from small businesses to B2B & enterprise. Our suite of services is designed to support your online visibility goals from day 1.
Copywriting
Our copywriters are experienced in B2B industries & trends. We always match you up with an industry-expert
Web Design
Our web design for B2B often includes an overhaul of the website menu & increasing visibility of buttons (CTAs).
Local SEO / SEO
Even large B2B brands benefit from local SEO. Local competition is lower than national, making it easy to stand out locally.
Testimonial
“Karin has done an outstanding job for us on our digital marketing initiatives, helping to significantly boost our search engine ranking and increase our online visibility.
Karin is extremely knowledgeable about best practices in SEO, link building and keyword selection as she keeps up with all the latest developments in the field.
Highly recommended ☆☆☆☆☆”
David Lakritz
