B2B SEO Case Study
+550% Impression Growth in a Few Months
We strengthened LAI's B2B SEO strategy by rebuilding site architecture, expanding high-intent service content & targeting niche keywords. Within months, LAI's site increased impressions by 550%, reaching page 1 & 2 of Google for multiple keywords.
The SEO Project: Initial Rebuild
KEY METRIC
+550%
increase in search impressions
in just a few months
From near-zero baseline to 62,100 total search appearances over 16 months.
THE EARLY WIN
5+
keywords reached Page 1 & 2 of Google
in just a few months
Started from invisible on Google.
REACH
383
different searches now bringing LAI into view
across 50 indexed pages
Every search query is a different type of B2B buyer.
QUALITY
3x
higher engagement from search visitors
vs. site-wide average
Search visitors stay 57 seconds & convert at 4x the site-wide rate.
About the Client: B2B Tech
Silicon Valley-based LAI Technical Translation Solutions provides high-quality technical translation, combining smart / AI tools with subject matter experts. Services include technical developer tools & documentation (such as SDK specs and webinars/tutorials), as well as subtitle localization.
Google Search Console: The Metrics
The Goal
To expand into new industries & services and rank well for 25 pages, including:
-
10 new industry pages
-
15 new & updated service pages
The Result
The purple line above shows that overall impressions (views) decreased.
The benefit?
The average position on Google (orange line) improved dramatically, with content trending toward page 1 & 2!
2x clicks (CTR)
Average position up by 13
Increased 27 spots (3 pages!) in the United States
Market Expansion
Climbed across 6 markets - European & English-speaking
Mobile Rankings Improved
Page 2 on mobile
Timeline: What We Did & Google's Core Updates
KC SEO WORK
Strategy kickoff
-
New site architecture
-
Content roadmap built around expanded services & industries
KC SEO WORK
12 new pages go live
-
Technical Translation, Software Localization & all the Industries pages launch
-
Impressions start climbing - Google has new pages to show in search
GOOGLE UPDATE
Google March Core Update: Quality
-
Google releases updates 3-4x per year
-
This update rewarded quality over quantity
-
Somewhat disruptive for most websites
KC SEO WORK
Page deepening
-
More content, improved internal linking & on-page optimization
KC SEO WORK
Revised for quality + toxic backlink disavow
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Revised pages for quality
-
Disavowed a list of spammy sites so they couldn't drag rankings down.
GOOGLE UPDATE
Google June - August Core Update: Spam Prevention
-
Significant impression spike (more page views!)
-
This update favored websites that catered to humans
-
Most tech sites saw decreases in traffic but our work on quality content resulted in a gain
KC SEO WORK
Tech SEO overhaul + white paper launch
-
Tech SEO performed across all major pages (schema markup)
-
This means we helped Google understand content
-
New white paper landing page launches
KC SEO WORK
Mega menu launched
-
Opens up internal linking
-
Makes deeper service pages easier for Google to find & rank properly
-
Increases usability
GOOGLE UPDATE
Google December Core Update: Biggest Yet
-
Major update prioritizing deep expertise & utility
COMPOUNDING
Compounding effects of SEO
-
KC SEO's work completed in Fall 2025
-
Our 2025 work paid off & increased our client's visibility going into 2026, with:
-
Average rankings climbing to pg 2 of Google
-
DEC 2024
DEC 2024 - JAN 2025
MAR 2025
MAR 2025
JUNE 2025 - AUG 2025
AUG 2025
APR 2025
SEPT 2025
DEC 2025
FEB 2026 - MAY 2026
Objectives
Rebrand
To rebrand from a primarily developer & publisher-focused boutique company focused on one vertical -> focus on multiple verticals & industries, while also supporting the emerging field of AI.
Keyword Strategy
To develop a keyword strategy that supports LAI's main objectives - increasing high-value traffic while quickly boosting impressions & conversions.
Website Architecture
To build website architecture to support LAI's keyword strategy through pillar pages, cluster pages, landing pages and calls-to-actions (CTA's), establishing LAI as a domain authority.
Google Ads / PPC
To launch a Google Ad campaign that increased impressions and conversions.
The SEO Challenge
Branding Gaps
The existing website did not fully communicate additional industries supported by LAI.
Keyword Gaps
The website didn't have an initial SEO pass and was missing out on high intent keywords.
Website Architecture
The initial website architecture supported only a few industries. LAI wanted to add additional industries & services. This required a significant website restructure.
Rebrand
The Challenge: At the start of this project, we were given a bare-bones website structure and a few verticals & industries to target.
The Analysis: We assessed the competition in each area and analyzed the language they used to describe their services to appeal to prospective clients.
The Strategy: We positioned LAI to stand out from competitors by incorporating the company's unique selling points throughout the on-page, off-page and local SEO strategies.
The Result: By focusing on backlinks with high authority in strategic verticals first, we improved LAI's keywords from no-ranking to the first pages of Google in just a few months.
Keyword Strategy & Competitive Analysis
The Keyword Strategy: We strategically developed a mix of medium and low competition to implement long-term & short-term strategies.
Our Competitive Analysis: Competitive analysis was a key part of our strategy - determining what worked and what didn't on competitor websites across website structure and design, positioning of key services, CTA's and keyword traffic.
Our Services
We support businesses of all sizes, from small businesses to B2B & enterprise. Our suite of services is designed to support your online visibility goals from day 1.
Copywriting
Our copywriters are experienced in B2B industries & trends. We always match you up with an industry-expert
Web Design
Our web design for B2B often includes an overhaul of the website menu & increasing visibility of buttons (CTAs).
Testimonial
“Karin has done an outstanding job for us on our digital marketing initiatives, helping to significantly boost our search engine ranking and increase our online visibility.
Karin is extremely knowledgeable about best practices in SEO, link building and keyword selection as she keeps up with all the latest developments in the field.
Highly recommended ☆☆☆☆☆”
David Lakritz
