CASE STUDY
B2B: Market Research Firm
By Karin Cederskoog, Founder & CEO
Published Nov. 12, 2026 · Updated Nov. 12, 2026
The Goal
Get found
on ChatGPT
4 weeks in -
"Whatever you have done seems to be working! [We have] several new calls scheduled."
- Owner, B2B market research firm
The Result
2 months
project length
5 calls
from ChatGPT
within weeks
2X
Google search visibility
5 results
at the top of Google
The Challenge
For years, almost every lead came through Clutch.
The firm paid for top placement and saw roughly 5 leads a week.
Then buyers turned to ChatGPT.
Leads dried up. Tens of thousands were spent on ads.
It was time to get found.
How to Get Found on ChatGPT
Get found on ChatGPT. Sounds simple - right?
Surely an SEO agency with years of experience could get a website found on AI.
It wasn't that simple. 2026 was still the early days of AI.
(ChatGPT was released to the public just 4 years earlier in 2022.)
Google was playing hardball and we were starting off with a shaky foundation.
The rules were changing.
The odds were stacked against us.
2
Technical Issues
We inherited a website with numerous technical issues.
According to SEO tools, the website's technical health score was low - 16 out of 100.
This one-time project was stretched thin. We had to be careful about where we allocated our resources.
We fixed the heavy hitters, aiming for a health score of "good," not perfect.
3
Tech SEO or "Behind the Scenes SEO"
Some technical SEO was completed on the website already.
(The point of tech SEO is to help Google & AI understand your organization...but it pointed to inaccurate information.)
How will ChatGPT - or Google - recommend your site if they can't understand your site (such as how you connect to your socials, logo, physical address, etc).
Again, doable - but resource allocation was a concern already. How much would we be able to fix vs. how much new content would we have time to create?
This became a priority - strong tech SEO was critical for search engines to show the website in search results.
4
Demonstrating Deep Expertise
ChatGPT - and Google - wants to know that you are a legitimate expert in your niche.
Our client served many industries.
The problem?
ChatGPT, Google, they all want to see that you have deep expertise on a subject matter.
Doable - but then again, we were working with a highly condensed, one-time project. How would we demonstrate expert knowledge?
We focused on optimizing their most lucrative industries & services. We used case studies to support these pages, showing expertise.
5
Limited Time & Budget
SEO takes time to work. Our client wanted a small, one-time project.
Typically, we only take on clients on retainer. After all, the industry standard is 3-6 months to see a noticeable difference.
But, we have had rapid success in the past. (I'm talking, getting multiple warm leads in 6 weeks from a single content push!)
After our audit, there were many areas where I knew we could set our client up for long term success...it was possible to acquire leads, just unlikely.
6
B2B Sales Drop
Aaaaand...we were about to face a long sales dip in the B2B world.
Summer is slow for B2B. Very slow. Beaches, travel, all that fun stuff.
Our client wanted leads now. My words of caution to them? Don't forget - it takes 3+ months for SEO to yield results.
If we see results, it likely won't be until fall.
Timeline: What We Accomplished
April 2026 · Keyword research
Prioritized the agency's most lucrative services & industries.
Strategy meeting with client.
April - May 2026 · Technical fixes
Increased the health score from weak to good.
May 2026 · Published content
Optimized / rewrote 5 pages, including service pages, industry pages & 2 case studies.
Mid-May 2026 · Client inquiries!
Just weeks later, our client received a wave of high-quality discovery calls booked - from 5 different industries!
Late May 2026 · Google results!
Google impressions jump from about 120 a week to nearly 4,000 overnight.
The best part? Weekly clicks went from 0 to 25 - invisible to visible.
Prospective clients were finding them in search results & visiting their website.
June 2026 · 2X the search results!
106% increase in website views. Their website was suddenly in front of 20k people a month (vs. 9600 prior).
How's that for visibility?
From research in May, new content in May, to found by June - we surpassed our client's expectations.
They were visible not only on ChatGPT but also on Google & received high quality inquiries they could act on.
The Data
the Search Results
2X
Our client appeared in Google search roughly 10k times per month before KC SEO's work. That number jumped to nearly 20k per month after!
# of times visible in Google search results, monthly
of Google Results
Top 5
You know that spot right near the top of Google? Under paid / sponsored results? This is the place Google reserves for the companies with high credibility.
Talk about the holy grail of Google!
And we didn't just get our client at the top of this section...we did it 5 times!
The Bottom Line
From invisible to visible in 8 weeks!
Before KC SEO
-
Leads dried up on Clutch
-
0 clicks per week (Google)
-
0 appearances on AI
-
~ 10k Google appearances / mo
-
Low visibility on Google
After KC SEO
-
5 new leads through ChatGPT
-
25 clicks per week (Google)
-
Searchable on AI
-
~ 20k Google appearances / mo
-
On Google's top 5 list for 5 different search results
"Whatever you have done seems to be working! [We have] several new calls scheduled."
- Owner, B2B market research firm