How Does KC SEO Increase Your Customer Base?
We don't focus on vanity metrics.
We focus on results!
No leads or sign ups? That's not okay in our book.
>> It's time to hone in on the search terms your customers actually use.
Our Process: SEO Workflow
Step 1
Step 5
Step 2
Step 3
Step 4
Let's Get to Know You
1
Free Audit
Every good strategy begins with a conversation. And every good SEO strategy begins with you.
>> What are your differentiators? Why would someone choose you over a competitor?
>> What are your short term goals? Long term goals?
>> And so on.
But most importantly: Are we a good fit?
Maybe this isn't the right time. Maybe we aren't a good match for your business.
That's okay!
We'll give you some pointers for how to accelerate your progress. Otherwise:
Differentiators: What Sets You Apart?
2
Competitive Analysis
Your website is not going to sound like all the others out there.
Our goal is to make you stand out.
We browse your main competitors -
- because that's exactly what your customers do!
>> How many tabs do you open when you research a new product or service?
How Do We Reach Your Customers with SEO?
3
Clarify Your Message
>> Do customers understand what you do?
Check out the following terms. These are phrases we often see on websites.
Go ahead - open up Google, ChatGPT, etc. and start typing.
>> Do these phrases feel natural to you?
"software for a frictionless customer experience"
"tool to reduce checkout abandonment"
"transform outdoor living spaces"
"highly rated landscaping companies Seattle"
"data-driven consumer intelligence"
"market research for SaaS"
"interior design for green living"
"kitchen redesign & remodel King County"
Hover to reveal real search terms.
If a customer or client can't figure out what you're offering, they'll jump to another open tab.
The result?
A potential lifelong customer lost to a competitor.
4
Keyword Analysis
Time to use SEO tools! (Typically Semrush or Ahrefs.)
Now that we better understand your differentiators, we need to pinpoint the search terms with the best ROI.
Go too general, and you'll get searchers with no intent to buy (such as students & researchers).
Go too top of the marketing funnel (ToFu), and you'll spend more time educating buyers than turning a profit.
At KC SEO, we aim for the sweet spot, closer to the bottom of the funnel (BoFu).
>> This is where you'll close sales.
SEO Alignment: Are You Onboard?
5
Strategy Meeting
Our main objective:
Are we aligned? Do the keywords reflect your business goals?
During our keyword discovery process, we often uncover search terms that have other implications for your business.
This often turns into key opportunities for our clients.
Clients
Associations & Credentials
Testimonials
Karin has done an outstanding job for us on our digital marketing initiatives. Highly recommended ☆☆☆☆☆
David Lakritz
CEO - LAI Technical Translation Services
Silicon Valley, CA
