Home: Digital Marketing & SEO

Don't know if your SEO agency is working for you? Learn how to spot the good from the bad, with clear questions to ask & actions to take.

Sustainability is a mindset that connects your product design, marketing, sales - every aspect of your business. Discover how to drive customers to your website through authentic, green marketing initiatives - because authentic impact matters.

Unlock the ultimate playbook for hiring your ideal digital marketing & SEO agency—with step-by-step guidance on defining KPIs, determining budgets and ensuring transparent communication for sustainable growth. This authoritative resource arms you with the exact questions to ask, pilot project tips and contract best practices so you can confidently partner with an agency that delivers measurable results and aligns with your business goals.

Discover SEO tactics for horticulturists, landscaping & plant professionals so you can rank #1 on Google for keywords like "commercial plant suppliers" or "best POS software."

In the world of SEO, there are an incredible number of ways to strategically build your credibility in the eyes of users, and, of course,...

It isn’t easy to keep up with ongoing marketing techniques (such as weekly or biweekly blog posts, monthly newsletters or daily social media posts). When you have limited time and resources, what should you focus on with your marketing campaign? What will give you the best ROI? Search engine optimization? Google Ads? Facebook Ads? Social media updates? Direct mail? The options are endless. Learn how to navigate digital marketing strategy as a small business to grow your c

Relying solely on Google Maps and Yelp limits your local reach and leaves valuable traffic on the table. Integrating SEO‑driven digital marketing—through strategic blogging, targeted on‑page optimization, and engaging e‑newsletters—captures broader organic search queries, nurtures leads directly on your website, and builds lasting authority. By owning your content and analytics, you gain sustainable, cost‑effective growth far beyond directory listings.

Welcome to my comprehensive guide on developing an effective digital marketing strategy tailored specifically for small businesses.

In this post, I explore the nuances of user search behavior. What do you need to know when marketing to different consumer types?