Home: Digital Marketing & SEO

Holiday searches like “gift baskets for mom” and “unique wine subscription gifts” surge in November and December. SEO helps wineries capture this traffic, turning one-time buyers into lifelong customers. By creating content that targets emotional holiday gift searches - panic buys, luxury gifts, or Black Friday deals - you can increase wine club sign ups. Evergreen content continues driving sales for birthdays, anniversaries and beyond.

Scaling your business takes planning and SEO is one of the most powerful ways to make it happen. Because Google needs time to rank and test your content, the businesses that start now are the ones that capture holiday demand and enter Q1 2026 with momentum. Whether you’re B2B building thought leadership or B2C tapping into holiday gift searches, a clear SEO content strategy now sets you up for exponential growth.

Struggling with fewer bookings during the slow season? 🌧️ Whether you run a wedding venue or a social event space, there are smart ways to fill your calendar year-round. From seasonal packages to creative partnerships, discover strategies that turn off-peak months into new opportunities. Read more on KC SEO's blog!

If your marketing feels like it suddenly stopped working, you’re not alone. Seasonal shifts, industry cycles, rising competition and even Google updates can all impact results. From event venues slowing outside proposal season to websites losing rankings after algorithm changes, the key is knowing what’s in your control. With fresh content and SEO, you can adapt quickly and stay ahead.

The 2025 Wine Club Symposium highlighted plateauing memberships, shifting demographics and the need for fresh strategies. Wineries must adapt with flexible club models, generationally tailored messaging, personalization, SMS funnels and stronger digital discovery. While community and storytelling are trending, the missing piece is SEO. Few wineries invest here, yet SEO offers compounding ROI and high-intent leads that can revitalize wine club growth.

Don't know if your SEO agency is working for you? Learn how to spot the good from the bad, with clear questions to ask & actions to take.

Sustainability is a mindset that connects your product design, marketing, sales - every aspect of your business. Discover how to drive customers to your website through authentic, green marketing initiatives - because authentic impact matters.

Unlock the ultimate playbook for hiring your ideal digital marketing & SEO agency—with step-by-step guidance on defining KPIs, determining budgets and ensuring transparent communication for sustainable growth. This authoritative resource arms you with the exact questions to ask, pilot project tips and contract best practices so you can confidently partner with an agency that delivers measurable results and aligns with your business goals.

Discover SEO tactics for horticulturists, landscaping & plant professionals so you can rank #1 on Google for keywords like "commercial plant suppliers" or "best POS software."

In the world of search engine optimization (SEO), there are an incredible number of ways to strategically build your credibility in the...

It isn’t easy to keep up with ongoing marketing techniques (such as weekly or biweekly blog posts, monthly newsletters or daily social media posts). When you have limited time and resources, what should you focus on with your marketing campaign? What will give you the best ROI? Search engine optimization? Google Ads? Facebook Ads? Social media updates? Direct mail? The options are endless. Learn how to navigate digital marketing strategy as a small business to grow your c

Relying solely on Google Maps and Yelp limits your local reach and leaves valuable traffic on the table. Integrating SEO‑driven digital marketing—through strategic blogging, targeted on‑page optimization, and engaging e‑newsletters—captures broader organic search queries, nurtures leads directly on your website, and builds lasting authority. By owning your content and analytics, you gain sustainable, cost‑effective growth far beyond directory listings.

Welcome to my comprehensive guide on developing an effective digital marketing strategy tailored specifically for small businesses.

In this post, I explore the nuances of user search behavior. What do you need to know when marketing to different consumer types?