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My Process

I believe in finding the right partnership for you.

 

We begin with a free consultation, where I perform a site audit & tailored suggestions for your online marketing strategy.

KC SEO's Brand Identity Package: Dig deeper into who you are as a brand.

I typically recommend that we start with:

 

KC SEO's Brand Identity Package: Dig deeper into who you are as a brand. Why should customers choose you? How do prospective customers search for your services or products? This step informs your business strategy so we can deeply target your ideal customer.

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SEO is meaningless without a strong brand identity.

Free Consultation

Every marketing agency is unique. Discover how I use brand identity in my process to help you grow your business.

Strategy Execution

Now that we understand how best to position your content from competitors, KC SEO creates & publishes content fueled by your keyword strategy (including webpages, blog posts, white papers).

Brand Identity

I distill your company down to the essentials - What value do you deliver to customers? How do you differ from your competitors? What is your unique value proposition?

Reporting & Monitoring

Is your marketing strategy meeting target metrics & KPIs? Assess the strengths & weaknesses of your marketing strategy to maximum growth.

Marketing Strategy

Brand identity informs every aspect of your marketing strategy, from advanced keyword development to website architecture & backlink outreach.

Optimization

Iterate on your strategy - reach new target markets & enhance existing content. Assess competitors' strategies to ensure you remain at the top of Google search results.

#1. Free Consultation

1.  I start with a complimentary 1 hour consultation to learn about your business, goals, and the challenges you face. This conversation helps me understand your current digital presence & identify opportunities for improvement. 

 

2.  I provide a website audit & tailored suggestions for your online marketing strategy that you can implement immediately.

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3.  I combine your goals & my analysis to develop a custom recommendation plan for you. I share details for my one-time Brand Identity or SEO Packages, vs. a monthly, ongoing retainer. We discuss what next steps might look like and any requests (such as a custom package).

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4.  We cover any additional questions and I e-mail you a project quote based on the agreed upon services.

A complimentary 1 hour consultation to learn about your business, goals, and the challenges you face.
A strong brand identity is key to your business strategy - it informs product design, sales initiatives, marketing campaigns & more.

#2. Brand Identity

A strong brand identity is key to your business strategy - it informs product design, sales initiatives, marketing campaigns & more.

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I designed my Brand Identity Package to incorporate the essential aspects of your brand: 

 

Competitive analysis:

  • Who are your competitors? What does their branding look like? Website architecture? Keywords?

  • Who's linking to them - which online newspapers, bloggers and databases?

  • I use a combination of high-performing industry tools, website analysis and other strategies (such as reviewing reddit comments) to learn what your customers think about your brand vs. competitors.

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SWOT analysis / Market gap analysis:

  • Identity the strengths, weaknesses, opportunities, & threats of your business.

  • How can you differentiate yourself from competitors?

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Value proposition

  • Why would customers choose your product or service?

  • What value do you provide that your competitors lack?

  • In this section, I reinforce your brand's value in your messaging. I develop the language and keywords used to describe your company.

  • This informs the how of customer search. How do customers search for you and which words do they use?

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Customer personas

  • I develop a few customer personas based on your target markets. For example:

Dana 35 year old, Eco-Conscious, Seattle Millennial

Organic Market

​Google Search

"eco friendly bamboo cabinets"

"FSC certified cabinets Seattle"

"salvaged cabinets Seattle"

Eric

38 year old, Bellevue Luxury Remodeler​

Tailored Checkered Suit

Google Search

"luxury custom cabinets Bellevue"

"high-end kitchen cabinet trends 2025"

"integrated lighting modern cabinets Seattle"

Tanja & Mark

27 year old, Spokane DIY 1st Time Homeowners

Young Couple

Google Search

"free 3D kitchen design"

"discount wholesale cabinets Spokane"

"best budget shaker cabinets WA state"

Darrell & Von

70 year old, Olympia Downsized Retirees​

Loving Mature Couple

Google Search

"pull-down shelf upper cabinet"

"senior kitchen remodel washington"

"senior-friendly kitchen design Olympia"

  • These personas are key to uncovering the natural search terms each of your customers would search for in Google.

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Brand identity report

  • The outcome of your brand identity work is a comprehensive report that lays out your unique marketing strategy and how we got there, from our initial discovery sessions to delving deeper into your competitors & target markets.

  • I provide a detailed look at the strategic keywords I recommend to match each of your target markets' search terms.

  • I also provide next steps: outlining a website architecture strategy & related recommendations.

#3. Marketing Strategy

Brand identity informs every aspect of your strategy, from advanced keyword development to website architecture & backlink outreach.

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Now that we have a clear understanding of your brand, we can develop a robust marketing strategy including:

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​Keyword Strategy

Which website content appeals to which target markets? Do specific webpages target specific demographics?

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Website Architecture

What are your main menus (i.e. "Service" or "Product")? What are your supporting pages? Website structure is critical in showing Google that you are an authority in your field.

 

If you have a bunch of titles and headers featuring keywords such as, "Best Seattle Service Provider" or "Expert Services for Washington," you will rank higher locally than those who leave keywords like "Seattle" and "Washington" out.

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Backlink Outreach 

From your customer personas, we know if your target market is middle class, local, of a certain age or gender or ethnicity, occupation.

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This informs our strategy to reach them. If your customers are avid readers of The Seattle Times or The Wall Street Journal, we may reach out to that publication directly to request writing a guest article, or to publications that match that clientele.

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I also time the release of new content, backlinks, influencer collaborations, etc. to coincide with a product launch, event, or service announcement. Marketing is one giant puzzle, thoughtfully architected. 

Brand identity informs every aspect of your strategy, from advanced keyword development to website architecture & backlink outreach.
I write and optimize your content specifically for Google's current algorithms.

#4. Strategy Execution

Now that we understand how best to position your content from competitors, KC SEO creates & publishes content fueled by your keyword strategy. I write and optimize your content specifically for Google's current algorithms.

 

SEO Strategy: Pillar & Cluster Architecture

I cluster your primary & "low-hanging fruit" keywords into a content roadmap, ensuring each keyword targets a core intent while funneling into a larger hub topic.

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Google's algorithm values this pillar & cluster content model - where the pillar page covers an umbrella theme and each cluster dives into a long-tail question ("what are eco-friendly shoes?"), linking back to the pillar ("eco-friendly athleticwear").

 

SEO Strategy: Blog Posts & White Papers

Each blog post is crafted with a specific purpose. With some, I drive impressions and readership (such as with my blog post "How to Hire the Best SEO Agency for You ").

 

The longer a person stays on a page, the stronger the signal is to Google that this content is relevant.

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In other blog posts, I may dive into niche, as I did with "Green SEO: How to Rank on Google" and "SEO: A How-To Guide for Horticulturist, Landscaping & Plant Professionals."

 

Every piece of content executes on the strategy developed in earlier steps to ensure maximum success.

Competitive Analysis

Take the Next Step in Your SEO Journey

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Keyword Research

#5. Reporting & Monitoring

You won't know if your marketing strategy is working if you aren't tracking. Track short-term and long-term metrics & KPIs to ensure success.

 

Quarterly metrics are useful in industries such as e-commerce and retail, where seasonal fluctuations (summer, holidays) can drastically alter searching and purchasing.

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At KC SEO, I believe in transparent, meaningful reporting.

 

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Some clients enjoy digging into the nitty gritty of Google Analytics, Looker Studio and Google Search Console but many just want the highlights:

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  • What was accomplished

  • What's working

  • What needs improvement

  • What's next

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I frequently pair my customized reports (of just the highlights!) with a tailored dashboard for ongoing, automated reports.

At KC SEO, I believe in transparent, meaningful reporting.
I assess key metrics, such as user flow, to determine our next steps.

#6. Optimization

Let's turn that influx of data into an action plan.

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I assess key metrics, such as user flow, to determine our next steps, with metrics including:

 

  • How customers find your website

  • Which pages they look at

  • Which buttons they click

  • Where drop off points are

  • Etc.

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We can draw many insights from this data - which keywords are/aren't resonating, which content is/isn't resonating, etc.

Rank Tracking
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