Brand identity informs every aspect of your strategy, from advanced keyword development to website architecture & backlink outreach.
Now that we have a clear understanding of your brand, we can develop a robust marketing strategy including:
Keyword Strategy
Which website content appeals to which target markets? Do specific webpages target specific demographics?
Website Architecture
What are your main menus (i.e. "Service" or "Product")? What are your supporting pages? Website structure is critical in showing Google that you are an authority in your field.
If you have a bunch of titles and headers featuring keywords such as, "Best Seattle Service Provider" or "Expert Services for Washington," you will rank higher locally than those who leave keywords like "Seattle" and "Washington" out.
Backlink Outreach
From your customer personas, we know if your target market is middle class, local, of a certain age or gender or ethnicity, occupation.
This informs our strategy to reach them. If your customers are avid readers of The Seattle Times or The Wall Street Journal, we may reach out to that publication directly to request writing a guest article, or to publications that match that clientele.
I also time the release of new content, backlinks, influencer collaborations, etc. to coincide with a product launch, event, or service announcement. Marketing is one giant puzzle, thoughtfully architected.