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Winery Marketing Services
Be #1 on Google
Search Engine Optimization (SEO) Services for Wineries
Want to learn more about SEO for wineries? Check out my in-depth guide for tips & strategies!
If they can't find you, you don't exist! Paid ads disappear the moment you stop funding them - & aren't nearly as cost-effective as long-term, website content.
Through search engine optimization (SEO), I enhance your website & Google Business Profile so you show up first when tourists & locals search for keywords such as:
"vineyard tour [region]"
"best picnics near me"
"family-friendly walk"
"luxury wine flights"
Let's target your ideal customer, whether they're searching for a weekend getaway or an afternoon stroll.
Business Strategy
Wineries benefit from a strategic partner who understands the challenges of the industry, nuances of your target market & your long-term goals. I help you plan for growth - and seasonality - while refining your core offer.
Your strategy may include:
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Crafting Gen X loyalty programs
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Curating high-end tourism experiences, such as chef-led dinners or art nights
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Creating a clear path from first-time visitor to year-round buyer
Together, we fine-tune what makes your winery special - and turn that into a revenue strategy.
Turn drive-bys into tasters.
Turn tasters into year-round buyers.
Reach Millenials & GenZ.
Google search: "A unique hike & picnic with live music near me."
Boost local & tourism traffic.
Hey Siri: "Where is the best pinot near me, oh, and is dog-friendly?"
Drive the right
traffic to you.
Want to sell a $100+/person flight? Rank on Google for "top luxury estate wine flight."
Marketing Strategy
It's a challenge to stand out in a region bursting with world-class wineries. I create a unified marketing strategy that weaves together storytelling, promotion & partnerships to put your brand front and center.
Storytelling is always at the center.
I forge local collaborations to boost your visibility & drive sales. I ensure that by the time tourists get to your region, you are at the top of their mind for a unique winery experience.
Media & PR Outreach
Wine lovers follow what’s trending. I pitch your winery to local and national media outlets, food & wine writers and influencers who can get people talking - and visiting.
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Write and distribute press releases around events, awards or new launches
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Host travel bloggers and influencers for tastings and behind-the-scenes tours
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Get featured in round-ups like “Best Central Coast wineries” or “Top tasting rooms near [City]”
PR creates long-term visibility that ads can’t buy - and the buzz brings guests directly to you.
Not a Typical Winery Marketing Agency
Many marketing agencies juggle dozens of clients at once and experience high employee turnover. You're treated like one of many, instead of celebrating the qualities that make your winery unique.
I started KC SEO to do things differently. I select only a handful of businesses to work with at any given time, in order to craft a comprehensive marketing plan that is the perfect fit for you.
I'm here to differentiate you from your competitors & tell your unique story.
Content Creation
You’re not just selling bottles - you’re selling a lifestyle, a story, a place people want to be. I write engaging blog posts, wine club updates and seasonal emails that connect with real customers.
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Share behind-the-scenes vineyard stories and wine pairing tips
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Build loyalty with member-only promotions and pre-release news
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Educate tourists and collectors while improving your Google rankings
All content is optimized for search and infused with your brand’s personality.
Event & Wedding Venue
Your winery could be someone’s dream wedding venue - or the perfect site for a company retreat. I market your space with stunning visuals & search-optimized content so event planners take notice.
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Build a dedicated event landing page that ranks and converts
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Create packages tailored to weddings, private parties, and corporate events
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List you on top venue directories to reach couples and coordinators
Whether it’s “I do” or corporate retreats, I turn your winery into a bustling event destination.
Local Experiences
People want more than a flight - they want a story, a memory, a moment. I help you design and promote one-of-a-kind tasting experiences that keep guests coming back.
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Develop immersive events like vineyard walks or seasonal pairings
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Promote events that align with Gen X and Millennial values - authentic, educational, fun
Signature experiences boost on-site sales and drive free word-of-mouth marketing.
Memberships
Wine clubs create your most loyal customers. I help you grow and retain members through clear messaging, irresistible perks & storytelling that deepens connection.
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Promote exclusive bottles, discounts and VIP access
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Share the winemaker’s story & behind-the-scenes content
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Boost retention with automated campaigns and personalized content
The right club strategy keeps bottles moving and revenue consistent.
Tourism & Travel Partnerships
Millions of people visit the West Coast's wine regions each year. I tap into this tourism traffic by integrating your winery into travel itineraries.
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Get featured in weekend itineraries, hotel packages, and group tours
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Promote seasonal events to draw in road-trippers and long-weekenders
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Collaborate with visitor bureaus to boost visibility
Through partnerships with hotels, tour operators & tourism boards, I make sure your winery is at the top of weekend getaway packages & wine tasting tours.
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Our last agency launched promos during harvest chaos. How do you fix that?We discuss your seasonal strategy upfront. I plan around bud-break, harvest and release weekends - launching campaigns before shipping cut-offs so inventory moves without rush fees.
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Why should I use KC SEO for my winery's marketing?I've always had a soft spot for West Coast wineries, having grown up in the San Francisco Bay Area and enjoying wineries in Napa, the Central Valley & the Santa Cruz Mountains. I now visit family - & wineries! - regularly along the Central Coast. After I moved to the Seattle area a few years ago, I continued my winery exploration up north. I love learning the stories behind wineries and what makes each wine unique. Wineries are a place where I can connect with friends & family and experience more of a region & its personality. I lived the various search terms a winery visitor looks for at different stages of life - "wineries walking distance [for bachelorette party], "wine tasting Santa Cruz Mountain romantic view," "Napa wine train," "what to do Napa downtown," "winery tasting kid-friendly Walla Walla," "winery goats kid-friendly Central Coast," "wine tasting dog-friendly Woodinville." I understand the range of search terms your customers are looking for...and most importantly, how to stand out.
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We have search traffic & visitors but club growth is flat. How do you fix that?A spike in visitors means nothing if club sign-ups stay flat. I uncover where customer drop offs are and optimize your marketing funnels for repeat sales.
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Why does it matter to add more content on my website?Google ranks what it can find and understand. If your competitor is ranking on page 1 of Google for "romantic date night Central Coast" or "exclusive winery tasting Walla Walla," wine sales are going to that competitor rather than you. The good thing about website content (aka search engine optimization) is that it performs well months after launch...versus Google Ads, which does nothing if you don't keep adding money.
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How do you track progress?I report the metrics that move bottles: tasting-room bookings, average order value, wine-club sign-ups and churn. I don't report the standard, cookie cutter marketing numbers as the only metric that matters (bounce rates, impressions). If it doesn’t touch revenue, it doesn’t make the dashboard.
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Does local SEO really matter if tourists already know Napa, the Central Coast or Walla Walla?Absolutely. Generic “near-me” templates won’t outrank your competitors. I create city & AVA-specific landing pages, weekly Google Business Profile updates and rich schema (Winery, Product, Event) that keep you in the map pack year-round - where visitors search first.
Testimonials
Karin has done an outstanding job for us on our digital marketing initiatives. Highly recommended ☆☆☆☆☆
David Lakritz
CEO - LAI Technical Translation Services
Silicon Valley, CA
I cannot recommend Karin's services highly enough! [Her services are] invaluable for a small business like mine.
Élena Jouhari
Owner - She-Zen Studios
Maple Valley, WA
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