The best local marketing strategy starts with your Google Business Profile. It's free, and it's living where customers are already searching. Plus, GBP has been shown to drive both online and foot traffic.

From there, you can take steps to add local SEO to your website, run Google Ads, and develop community partnerships. However, GBP is your foundation. Without a well-optimized GBP, SEO becomes an uphill battle.

Your Google Business Profile includes a built-in Posts feature that lets you promote events, offers, and updates. I’ve found that this is one of the most underused features for local businesses. For example:

• Restaurants can use it to announce specials ("seafood special in Seattle!")

• Wineries can promote tastings

• Hospitality venues can market weddings & corporate events

Regular event posts keep your profile active and put your business in front of local searchers at the right time.

While one-time optimization is better than nothing, it won't keep you competitive. The Google algorithm rewards fresh, active profiles.

If you optimize once and leave it be, you'll quickly lose ground to competitors who are updating their Google Business Profile.

The best local SEO results come from consistent, ongoing management.

Local SEO is great for any business serving, well, a local area!

This includes:

• Restaurants

• Roofing contractors

• Auto repair shops

• Law firms

• Real estate agents

• Landscapers

• Cleaning services

• IT companies

• Interior designers

• Wineries

Any & all local businesses can benefit from local SEO. If your customers are searching "near me" for what you offer, you need local SEO optimization.

Many of my clients see measurable increases quickly once I optimize their GBP - often 3x the website clicks in just 1 month!

Examples include:

• An increase in GBP profile views

• Increased website clicks

• More customer actions

The full impact of GBP optimization builds over time as your profile gains authority & review momentum.

My local SEO services aren't a set-it-and-forget-it process. I provide hands-on, ongoing optimization tailored to your business and industry.

I combine expert SEO knowledge with a genuine understanding of local Washington markets.

Many small businesses often assume that local SEO is only for "big companies" with even bigger budgets.

Local SEO is how small businesses compete.

Showing up for "near me" searches in your area helps you compete with even the big brands. Why? Because a well-optimized profile levels the playing field.

What You Get:

• Optimized categories and services that match how local customers search

• Review strategy to build social proof fast

• Regular posts that keep you visible in "near me" results

For restaurants, your GBP is often the first impression customers will make. Your GBP should include menu links, hours, photos of your dishes, and recent reviews.

The same goes for hotels, event venues & hospitality businesses across King County - your profile needs to make people want to book.

What You Get:

• Menu links, reservation buttons, and updated hours

• Mouth-watering photos that drive foot traffic

• Event and special promotion posts to capture seasonal demand

Most roofing contractors, landscapers, and cleaning services live and die by "near me" searches.

When there’s an emergency roof leak, or someone needs a landscaping quote, they're not browsing ...they're calling the first reputable option they find on Google!

That should be you.

What You Get:

• Service area optimization so you show up in the right neighborhoods

• Before-and-after project photos that build trust

• Fast review responses that signal reliability

When someone searches "auto repair near me," they need help now. Your GBP should be the first thing they see.

A complete GBP with service listings, photos of your shop, and a strong review profile builds the trust customers need before handing over their keys.

What You Get:

• Complete service listings (oil changes, brake repair, diagnostics, etc.)

• Shop photos that show a clean, professional environment

• Review management to address concerns and highlight satisfied customers

Real estate agents and brokerages benefit enormously from local visibility.

Buyers and sellers search for agents in specific neighborhoods & cities. Your GBP can showcase your listings, reviews & expertise in the King County market.

What You Get:

• Neighborhood-specific optimization to capture hyper-local searches

• Client testimonials that highlight your track record

• Posts featuring new listings, open houses & market updates

Law firm marketing requires building trust before the first consultation.

A polished, complete Google Business Profile with attorney photos, practice area details & client reviews establishes credibility for prospects researching legal help.

What You Get:

• Practice area categories that match how clients search (family law, personal injury, etc.)

• Professional headshots and office photos

• Client reviews that build confidence before the first call

Technology companies and IT service providers often overlook local SEO, assuming their clients find them through referrals.

...but local businesses searching for "IT support Seattle" or "managed services Bellevue" are high-intent prospects.

Your GBP should capture them.

What You Get:

• Service listings tailored to local business needs

• Case study posts showcasing successful projects

• Quick response to Q&A inquiries to demonstrate expertise

Landscapers and cleaning companies depend on local visibility.

Seasonal posts, before-and-after photos, and a steady stream of reviews keep your profile active & attractive to homeowners searching for reliable service.

What You Get:

• Seasonal service posts (spring cleanups, holiday lighting, deep cleans)

• Before-and-after photos that show quality work

• Review strategy to build word-of-mouth online