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Case Study: GMA App
I worked closely with B2B company LAI Technical Translation Services, which identified two types of clients - game publishers and developers. Both wanted to reach customers around the world by localizing their game content, given there was a strong ROI.
The Problem
Prospective clients didn't know which target markets would be lucrative. It was unclear which markets, if any, would pay off in the long run.
My Proposal
I pitched the idea for an app that used real market data from a trusted, third party data provider and took real information from the user to provide an ROI estimate of global markets.
Matchmaking Data
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Game Platform (Xbox, PlayStation, Mobile)
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Genre (Adventure, Shooter, Puzzle, etc.)
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Target Market (Age / Gender)
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Monetization Model (Pay once / Free-to-play)
My Goal
My objective was to take the guesswork out of localization:
Try out a few simple parameters to quickly determine ideal target markets and view a price estimate right in the app. Add a few target markets to the cart and now, you're ready to localize!
Target Markets Made Simple
In this screenshot, prospective clients could easily see which regions would yield the highest returns :
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The UK at 22%
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Germany at 20%
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Spain at 17%
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France at 11%
The Outcome
This app transformed the client lifecycle, reducing the number of conversations necessary to onboard clients and prevented an early drop-off. In addition, prospective clients discovered LAI through the AppStore and the app made it easy to show clients our value on busy tradeshow floors.
“Karin has done an outstanding job for us on our digital marketing initiatives, helping to significantly boost our search engine ranking and increase our online visibility.
Karin is extremely knowledgeable about best practices in SEO, link building and keyword selection as she keeps up with all the latest developments in the field.
Highly recommended ☆☆☆☆☆”
David Lakritz
