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Case Study: SEO & Rebrand
LAI Technical Translation Services
The Project
+25
new pages
4
months
3
main areas of focus
The Result
+5
authority Score (SEM Rush)
+5
+550%
increased 5 keywords to Page 1 & 2 of Google (within a few months)
increase in impressions
Bonus
Page 1 & 2
of Google reached for multiple keywords (that started unranked, then Page 5+)
About LAI Technical Translation Services
LAI provides high-quality technical translation, combining smart / AI tools with subject matter experts. Services include technical developer tools & documentation (such as SDK specs and webinars/tutorials), as well as subtitle localization.
Objectives
Rebrand
To rebrand from a primarily developer & publisher-focused boutique company focused on one vertical -> focus on multiple verticals & industries, while also supporting the emerging field of AI.
Keyword Strategy
To develop a keyword strategy that supports LAI's main objectives - increasing high-value traffic while quickly boosting impressions & conversions.
Website Architecture
To build website architecture to support LAI's keyword strategy through pillar pages, cluster pages, landing pages and calls-to-actions (CTA's), establishing LAI as a domain authority.
Google Ads / PPC
To launch a Google Ad campaign that increased impressions and conversions.
Rebrand
At the start of this project, I was given a bare-bones website structure and a few verticals and industries to target.
I assessed the competition in each area and analyzed the language they used to describe their services to appeal to prospective clients.
I positioned LAI to stand out from competitors by incorporating the company's unique selling points throughout the on-page, off-page and local SEO strategies.
By focusing on backlinks with high authority in strategic verticals first, I improved LAI's keywords from no-ranking to the first pages of Google in just a few months.
Keyword Strategy & Competitive Analysis
I strategically developed a mix of medium and low competition to implement long-term & short-term strategies.
Competitive analysis was a key part of my strategy - determining what worked and what didn't on competitor websites across website structure and design, positioning of key services, CTA's and keyword traffic.
Testimonial
“Karin has done an outstanding job for us on our digital marketing initiatives, helping to significantly boost our search engine ranking and increase our online visibility.
Karin is extremely knowledgeable about best practices in SEO, link building and keyword selection as she keeps up with all the latest developments in the field.
Highly recommended ☆☆☆☆☆”
David Lakritz
